Group Buy ApS wanted to create it’s own protein / workout brand. The Evolver brand produces protein powder in three different flavours & a creatine product. The powder and package are produced in Netherlands.
Task – The graphics should appeal to both women & men and in different fields of body strength.
The Logo
The logo are made with the thought of growth in mind. It should be a mix of an molecule element (the circles) and growth (the letters grow in thickness and the last r are lifted)
The product
I started with the package design and have set the design up in InDesign and prepped the file for print. Once we received the final product I photographed it in our studio in a light box and post processed the file in Lightroom.
The site
I have created the mini site in wordpress and should be a base for further sales and to establish the brand as more stable for the user. I have chosen to use a videoheader to grab the attention of the user and I have used big bold fonts. I have used Work sans as the primary font as it is very readable in smaller sizes and are very good in larger sizes.
